Senior Data Analyst @ Brut Media
Apr 2019 to Apr 2020
- interpreted, analyzed and measured content performance by collating data from 7+ sources, increasing overall efficiency by 25%
- conceptualized and build KPI reports tailored to department-specific goals, saving 40% reporting time
- compiled audience and market data insight reports to inform media proposals and client presentations
- established optimal paid targeting and revenue-generating best practices
- prepared on-demand and timely metrics updates for teams in France & India
- contributed data-informed editorial recommendations during weekly meetings
- trained employees in analytics techniques and created instructional materials
Audience Development Manager @ Brut Media
Feb 2018 to Apr 2019
- managed content programming and optimized posts across FB, IG, TW, YT, helping grow 6+ global verticals' audiences by more than 100%
- researched and established optimal paid targeting parameters, reducing CPV by 47% and increasing reach by 67%
- collaborated with editorial and post-production teams on daily content programming, streamlining the content publishing calendar
- helped editorial news team set up live broadcast system with 3+ ingestion sources
- communicated content strategies and insights during daily planning meetings
Social Video Operations and Strategy Manager @ Complex
Dec 2016 to Dec 2017
- developed audience growth strategies for Complex's agency client, Verizon's go90 video service, growing yearly YouTube subscribers by 236% and views by 350%
- conducted optimizations, increasing yearly views from organic search by 171%
- built data dashboards/reports to present content strategy effectiveness to the client
- created a KPI and marketing objective driven content distribution calendar
- researched, ideated and advised on the creation of video and visual assets
- collaborated with content partners (Machinima, ATV, FCB) to set up/manage content distribution rights through YouTube CMS
Audience Development Manager @ Driver Digital
July 2015 to August 2016
- organized data collection processes utilizing YouTube CMS, Analytics, Google Sheets and automation workflows
- identified actionable insights and content recommendations from data
- developed and presented weekly KPI based reports for multiple Mattel brands: Thomas & Friends, American Girl
- implemented SEO strategies increasing video views and watch time by 18%
- monitored large communities and collaborated with influencers, exponentially increasing the brands' organic social following
Freelance Optimization Specialist @ Vidpow
July 2014 to November 2016
- designed and implemented video thumbnails and branding assets for major brands: Corel, Funimation, and Cognizant increasing organic video traffic by 21-27%
- optimized vmetadata based on trending topics and keyword search volume, increasing organic search traffic by 9%
- monitored and engaged with creator communities
Community Manager @ Touchstorm
February 2014 to July 2014
- implemented social media measurement solutions, SEO and VSEO for P&G brands : Covergirl, Gillette, Pampers and Pantene
- consulted clients on best social media optimization practices
- presented weekly reports, tracked YouTube metrics and researched trends
